Privacy Policy

Effective date: June 01, 2026

Light 2 Speed Private Limited (“we,” “us,” or “our”) is the operator of the brand2chat.com website and live chat platform, hereinafter referred to as the “Service.”

This page serves to inform you about our policies concerning the collection, utilization, and disclosure of personal information when you utilize our Service, as well as the choices you have related to this data.

We employ your information to deliver and enhance the Service. By making use of the Service, you consent to the gathering and utilization of information in accordance with this policy. Unless otherwise specified in this Privacy Policy, the terminology used in this document carries the same definitions as our Terms and Conditions, which can be accessed at brand2chat.com/terms-and-conditions .

Definitions

• Service: The Service refers to the brand2chat.com website and live chat platform, operated by Light 2 Speed Private Limited.
• Personal Data: Personal Data refers to information about an identifiable living individual, either based on that data alone or in conjunction with other data in our possession or likely to come into our possession.
• Usage Data: Usage Data comprises information collected automatically, either generated by the use of the Service or derived from the Service’s infrastructure itself, such as the duration of a page visit or a chat session.
• Cookies: Cookies are small files stored on your device, whether it is a computer or a mobile device.
• Widget: The Widget refers to the Brand2Chat live chat script or plugin installed by a business on their website to enable real-time customer conversations.
• Account Holder: An Account Holder is a business or individual who has registered for a Brand2Chat account and installed or manages the Widget on their website.
• Visitor: A Visitor is any individual who interacts with the Brand2Chat Widget on an Account Holder’s website, whether or not they are a registered Brand2Chat user.
• Data Controller: The Data Controller is the individual or legal entity responsible for determining the purposes and manner in which personal information is processed. For Account Holder data, Brand2Chat acts as the Data Controller. For Visitor data collected through the Widget, the Account Holder acts as the Data Controller and Brand2Chat acts as the Data Processor.
• Data Processors (or Service Providers): Data Processors are natural or legal entities that process data on behalf of the Data Controller. We may utilize the services of various Service Providers to enhance the efficiency of data processing.
• Data Subject (or User): A Data Subject is any living individual who uses our Service and is the subject of Personal Data.

Information Collection and Use

We gather a variety of information for different purposes with the aim of providing and enhancing our Service for your benefit.

Types of Data Collected

Personal Data from Account Holders

In the course of using our Service, we may request certain personally identifiable information from you as an Account Holder, which can be utilized to contact you or establish your identity (“Personal Data”). This may encompass, but is not restricted to:

• Full name and email address at registration
• Business name and website URL
• Billing and payment information
• Account settings and preferences
• Cookies and Usage Data

We might employ your Personal Data to reach out to you with service updates, billing notifications, product announcements, and other information that might be of interest to you. You have the option to opt out of receiving marketing communications from us by following the unsubscribe link or instructions provided in any email we send, or by contacting us directly.

Personal Data from Website Visitors

When a Visitor interacts with the Brand2Chat Widget installed on an Account Holder’s website, we may collect the following information on behalf of the Account Holder:

• Name and email address if voluntarily submitted through the chat
• Chat conversation content and message history
• Internet Protocol address (IP address)
• Browser type and version
• Device type and operating system
• Pages visited on the Account Holder’s website before and during the chat session
• Time, date, and duration of the chat session
• Geographic location derived from IP address

As an Account Holder, you are the Data Controller for your Visitors’ data. Brand2Chat processes this data on your behalf as a Data Processor. You are responsible for ensuring that your website’s privacy policy informs Visitors about the use of live chat and the data it collects.

Usage Data

We may also gather data regarding how the Service is accessed and utilized by Account Holders, known as “Usage Data.” This Usage Data may include details such as your computer’s Internet Protocol address, browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the duration of your visit on those pages, unique device identifiers, and other diagnostic data.

Tracking & Cookies Data

We utilize cookies and similar tracking technologies to monitor the activity on our Service and store certain information.

Cookies are files containing a small amount of data, which might include an anonymous unique identifier. These cookies are sent to your browser from a website and stored on your device. We also employ other tracking technologies like beacons, tags, and scripts to collect and track information, as well as to enhance and analyze our Service.

You can configure your browser to decline all cookies or to notify you when a cookie is being sent. Nevertheless, if you choose not to accept cookies, you may not be able to use certain parts of our Service.

Examples of the types of cookies we utilize:

• Session Cookies: We use Session Cookies to operate our Service.
• Preference Cookies: Preference Cookies are employed to remember your preferences and various settings.
• Security Cookies: Security Cookies are used for security-related purposes.

Use of Data

Brand2Chat utilizes the data collected for various purposes, including:

• To provide and maintain our Service
• To operate and deliver the live chat Widget on Account Holder websites
• To inform you about any changes to our Service
• To process payments and manage Subscription billing
• To offer customer and technical support
• To gather valuable insights for the improvement of our Service
• To monitor the usage and performance of our Service
• To identify, prevent, and address technical issues and abuse
• To comply with applicable legal obligations
• To provide you with service updates, product news, and relevant information, unless you opt not to receive such communications

Brand2Chat will never sell your Personal Data or your Visitors’ data to any third party for advertising or commercial purposes.

Legal Basis for Processing Personal Data under the General Data Protection Regulation (GDPR)

If you are within the European Economic Area (EEA), Brand2Chat’s legal basis for collecting and using personal information, as described in this Privacy Policy, depends on the Personal Data we collect and the specific context in which we collect it.

Brand2Chat may process your Personal Data because:

• We need to fulfill a contract with you as an Account Holder
• You have given us permission to do so
• The processing is in our legitimate interests and is not overridden by your rights
• For payment processing purposes
• To comply with applicable law

For Visitor data collected through the Widget, the legal basis for processing is determined by the Account Holder as the Data Controller. Account Holders are responsible for ensuring they have a valid legal basis for collecting and processing their Visitors’ data through the Brand2Chat Widget.

Retention of Data

Brand2Chat will retain your Personal Data only for as long as necessary for the purposes outlined in this Privacy Policy. We will retain and use your Personal Data as needed to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.

Chat conversation history and Visitor data collected through the Widget will be retained for the duration of the Account Holder’s active subscription or free plan. Upon account closure or termination, data will be retained for a period of 30 days before being permanently deleted, unless a longer retention period is required by applicable law.

Usage Data will also be retained for internal analysis purposes. Typically, Usage Data is retained for a shorter period unless it is used to enhance security, improve the functionality of our Service, or is required to be retained for a longer duration by law.

Account Holders may request an export of their chat data and account information at any time before their account is closed by contacting us at support@brand2chat.com .

Transfer of Data

Your information, including Personal Data, may be transferred to and stored on computers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ from those of your jurisdiction.

If you are located outside India and choose to provide information to us, please be aware that we will transfer the data, including Personal Data, to India and process it there.

Brand2Chat will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. No transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure of Data

Brand2Chat may disclose your Personal Data in good faith where such action is necessary to:

• Comply with a legal obligation or respond to lawful requests from public authorities
• Protect and defend the rights or property of Brand2Chat or Light 2 Speed Private Limited
• Prevent or investigate possible wrongdoing in connection with the Service
• Protect the personal safety of users of the Service or the public
• Protect against legal liability

Data Security

The security of your data is important to us. Brand2Chat implements appropriate technical and organizational measures to protect your Personal Data against unauthorized access, accidental loss, alteration, or disclosure. All data transmitted between your browser and our Service is encrypted using industry-standard SSL/TLS protocols.

However, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security. In the event of a data breach that is likely to result in a risk to your rights and freedoms, Brand2Chat will notify affected users and relevant authorities in accordance with applicable law.

Your Data Protection Rights

If you reside in the European Economic Area (EEA), you have specific data protection rights. Brand2Chat is committed to taking reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to know what Personal Data we hold about you and would like it removed from our systems, please contact us.

In certain situations, you have the following data protection rights:

• The right to access, update, or delete the information we have about you. Whenever possible, you can access, update, or request the deletion of your Personal Data directly within your account settings. If you are unable to perform these actions yourself, please contact us for assistance.
• The right to rectification. You have the right to have your information corrected if it is inaccurate or incomplete.
• The right to object. You can object to our processing of your Personal Data.
• The right to restriction. You have the right to request that we limit the processing of your personal information.
• The right to data portability. You can request a copy of the information we have about you in a structured, machine-readable, and commonly used format.
• The right to withdraw consent. You also have the right to withdraw your consent at any time, if our processing of your personal information relied on your consent.

Please note that we may ask you to verify your identity before responding to such requests. You have the right to file a complaint with a Data Protection Authority regarding our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

Service Providers

We may engage third-party companies and individuals to facilitate our Service (“Service Providers”). They help us provide the Service, perform Service-related tasks, or assist in analyzing how our Service is used.

These third parties only have access to your Personal Data for the purpose of performing these tasks on our behalf, and they are obligated not to disclose or use it for any other purpose.

Analytics

We may use third-party Service Providers to monitor and analyze the usage of our Service.

Payments

Within the Service, we offer paid Subscription plans. In such cases, we use third-party services for payment processing.

We do not store or collect your payment card details. This information is directly provided to our third-party payment processors, whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS, managed by the PCI Security Standards Council, which is a collaboration of brands such as Visa, MasterCard, American Express, and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

The payment processors we work with include:

• Stripe
• You can view their Privacy Policy at https://stripe.com/us/privacy .

Cloud Hosting and Infrastructure

Brand2Chat uses third-party cloud infrastructure providers to host and operate the Service. These providers store and process data on our behalf and are bound by data processing agreements that require them to protect your data in accordance with applicable privacy laws.

Widget and Third Party Integrations

The Brand2Chat Widget is installed on third-party websites by Account Holders. Brand2Chat is not responsible for the privacy practices of those websites. Visitors who interact with the Widget on an Account Holder’s website should also review that website’s own privacy policy to understand how their data is handled beyond the scope of Brand2Chat’s processing.

Brand2Chat may allow Account Holders to connect third-party tools and services to the platform including CRMs, helpdesks, and messaging platforms. Brand2Chat is not responsible for the privacy practices of any third-party integrations. Account Holders should review the privacy policies of any third-party services they connect to Brand2Chat.

External Links

Our Service may include links to websites not operated by us. Clicking on a third-party link will redirect you to their respective website. We strongly recommend reviewing the Privacy Policy of any site you visit.

Please be aware that we do not have control over and bear no responsibility for the content, privacy policies, or practices of any third-party websites or services.

Privacy of Minors

Our Service is not designed for individuals under the age of 18.

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and are aware that your child has provided us with Personal Data, please get in touch with us. If we discover that we have collected Personal Data from minors without verifying parental consent, we will take steps to remove that information from our servers promptly.

Account Holders are also responsible for ensuring that the Brand2Chat Widget is not used to collect data from minors on their websites without appropriate parental consent mechanisms in place.

Disconnecting Integrations

Steps to Disconnect a Third Party Integration

1. From your Brand2Chat dashboard: Navigate to Settings, then Integrations, and select the integration you wish to disconnect. Click the Disconnect option to immediately revoke Brand2Chat’s access to that third-party service and stop any data sharing between the platforms.
2. If you delete your Brand2Chat account: All active integrations will be automatically disconnected upon account deletion. All associated data stored in our system from those integrations will be permanently deleted within 30 days of account closure.

Child Safety Standards

At Brand2Chat, we are committed to ensuring a safe and secure online environment for all users and website visitors. We have a zero-tolerance policy against child sexual abuse and exploitation (CSAE) in any form. The sharing, promotion, or facilitation of such content or behavior is strictly prohibited on our platform and through any Widget installed by our Account Holders.

We actively monitor for violations and take immediate action, including content removal, account suspension, and reporting to relevant authorities.

If you come across any content or activity that violates these standards, please report it immediately by contacting us at support@brand2chat.com . Your cooperation helps us maintain a safer digital space for everyone.

Revisions to This Privacy Policy

We may periodically update our Privacy Policy. Changes will be communicated by posting the revised Privacy Policy on this page.

We will also notify you via email and/or provide a prominent notice on our Service before the changes become effective. The effective date at the top of this Privacy Policy will be updated accordingly.

It is advisable to periodically review this Privacy Policy for any modifications. Changes to this Privacy Policy will take effect upon being posted on this page.

Get in Touch

If you have any inquiries about this Privacy Policy, please do not hesitate to contact us:

Via email: support@brand2chat.com